Saturday, December 13, 2008

Card Issuer

Card issuer (also called Issuer or an issuing bank) is a financial institution that issues payment cards. The card issuer extends a line of credit to the consumer. Liability for non-payment is then shared by the issuing bank and the acquiring bank, according to rules established by the card association brand. However, the card issuer assumes primary liability for the consumer's capacity to pay off debts they incur with their card.

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