"Doing Business As" (DBA)

"Doing Business As" (DBA) is a merchant's legal business name as differentiated from the names of a company's principals or other entity that owns or manages the business. DBA is the business name that must appear on the merchant's billing descriptor, which in turn will be the name that will appear on a cardholder's monthly statement. A DBA that is not clearly recognizable to cardholders can lead to potential transaction copy requests and chargebacks.